Straightforward Pricing. Professional Infrastructure.

Choose the option that matches where you are right now. Start with the CRM and upgrade to include the Well Bred^SMcertification at any time.

Every Plan Includes

Breeder Advantage CRM access • Pack Exchange community membership • Breeder Success Summit access

Not sure which tier is right for you or have more questions? Schedule a Discovery Call

Schedule a Discovery Call

Pricing Chart

Not Sure Where to Start?

Schedule a no-pressure Strategy Review call. Breeder to breeder we’ll help you find the right starting point for where your program is today.

Schedule a Strategy Review

I'm not tech-savvy. Can I actually use this?

Yes. The system was built with breeders in mind, not IT professionals. Most members are operational within 7 to 14 days. Elite and Elite AI tiers includes Done-For-You setup where we configure everything for you. No tech background required.

How is this different from a generic CRM like HubSpot or Salesforce?

Generic CRMs are built for sales agencies and retail businesses. They don't know what a litter is, what OFA clearance means, or how breeder-buyer relationships work over years. This platform was built specifically for breeding programs — by someone who runs one.

Do I have to do the certification to use the CRM?

No. The CRM is available as a standalone product. The Well Bred℠ Certification is an optional upgrade path for breeders who want the credential. Many members start with the CRM and pursue certification once they see how the program works, and how Well Bred℠ Certification benefits my program.

What happens if I need help setting things up?

All plans include community support through Pack Exchange. Elite and above include Done-For-You setup and direct mentorship sessions. You are never left alone with a confusing dashboard.

Can I integrate my existing tools like my OFA records or Embark results?

The platform is built on GoKinzor, which has extensive integration capabilities. We are actively developing direct connections with health testing databases. In the meantime, documents can be uploaded and stored directly within each breeding profile.

Is there a contract or can I cancel anytime?

Yes there is a year contract with an annual renewal. We do this in lieu of a hefty setup fee. You can pay annually or with a monthly payment. Contact our team to discuss what is right for your program.

What is the best software for dog breeders?

Breeder Advantage is breeder software built specifically for professional dog breeders. Unlike a general CRM, it is designed around how breeding programs actually run: heat cycles, breedings, whelping, litters, health testing, waitlists, contracts, and puppy buyers, all in one place.

Is Breeder Advantage different from a normal CRM?

Yes. A normal CRM is built for sales teams. Breeder Advantage was built from the ground up for dog breeders, with records modeled on clinical obstetric charting so they stay complete.