The Beyond the Whelping BoxSM series is designed to address the operational side of responsible breeding, topics that are rarely discussed but are essential for running a sustainable, well-structured program. Each series focuses on key business and
operational concepts that breeders need to understand in order to manage their programs with clarity and intention.
Instead of abstract theory, the series provides practical frameworks and tools that breeders can apply immediately. Participants leave each session with actionable insights, worksheets, or systems they can implement right away to improve the structure, efficiency, and sustainability of their breeding program.
The goal of the Beyond the Whelping Box™ series is to help breeders:
Understand the operational and business mechanics behind sustainable breeding programs
Replace guesswork with clear frameworks and structured decision-making
Implement systems that support responsible, organized program management
Gain practical tools they can immediately apply within their own breeding programs
Each session focuses on a critical concept that is often overlooked in traditional breeder education but has a direct impact on the long-term success and sustainability of a breeding program.
The Beyond the Whelping BoxSM educational series is structured into three progressive learning formats — Course, Workshop, and Sprint. This scaffolded teaching model is designed to help breeders move from understanding a concept, to applying it, to implementing it within their own program.
Each format builds on the previous one, ensuring participants not only learn important operational concepts but also leave with practical tools and systems they can immediately apply to their breeding program.
Beyond the Whelping BoxSM
Financial Intelligence Series
Part 1 - The Course
The Financial Intelligence Course introduces breeders to the financial concepts that influence the sustainability of their program. Participants learn how to view their breeding operation through a financial lens, including understanding revenue sources, identifying the true costs associated with a litter, and recognizing the metrics that influence long-term program stability.
By the end of the course, breeders have a clear understanding of the key financial concepts behind their program and are prepared to begin analyzing their own numbers with greater confidence.
Outcome
Breeders understand how financial strategy impacts long-term program sustainability.
Are you Ready to See YOUR Numbers
Part 2 - The Workshop
The Financial Intelligence Workshop is a hands-on working session where breeders apply the concepts introduced in the course to their own program. Participants work through structured worksheets and guided exercises to organize their revenue streams, categorize expenses, calculate cost-per-puppy, and create a litter profitability model.
By the end of the workshop, breeders leave with a completed financial framework that gives them real insight into the economics of their breeding program.
Outcome
Breeders leave with a KPI framework customized to their breeding program.
Are you Ready to Build YOUR Blueprint
Part 3 - The Sprint
The Financial Intelligence Sprint is an implementation experience where breeders take the financial framework they created in the workshop and begin building it inside the Breeder Advantage CRM. Over the course of the sprint, participants organize their data, structure their program within the system, and activate the dashboards that allow them to track their numbers more consistently.
Participants are then given a 21-day activation period to use the system with their own program data, allowing them to experience how a structured platform can support ongoing financial visibility and program optimization.
Outcome
Breeders finish with a fully functioning financial dashboard inside a CRM.
Are you Ready to Install YOUR System
Beyond the Whelping BoxSM
Registration Opens 3/28/26
Marketing Intelligence Series
Part 1 - The Course
The Marketing Intelligence Course introduces breeders to the marketing concepts that drive consistent demand for their program. Participants learn how to evaluate where their buyers are actually coming from, understand the true cost of acquiring each placement, and recognize the metrics that determine whether their marketing is working or simply keeping them busy.
By the end of the course, breeders have a clear understanding of how demand pipelines work and are prepared to begin analyzing their own marketing activity with greater confidence.
Outcome
Breeders understand how marketing strategy impacts long-term program demand and placement consistency.
Are you Ready to See YOUR Numbers
Part 2 - The Workshop
The Marketing Intelligence Workshop is a hands-on working session where breeders apply the concepts introduced in the course to their own program. Participants work through structured exercises to audit their inquiry sources, map their pipeline from first contact to deposit, build a brand positioning statement, and draft a 90-day marketing roadmap using their own channel data.
By the end of the workshop, breeders leave with a completed demand pipeline framework that gives them real insight into how buyers find and choose their program.
Outcome
Breeders leave with a pipeline map and marketing roadmap customized to their breeding program.
Are you Ready to Build YOUR Blueprint
Part 3 - The Sprint
The Marketing Intelligence Sprint is an implementation experience where breeders take the marketing framework they created in the workshop and begin building it inside the Breeder Advantage CRM. Over the course of the sprint, participants configure their inquiry pipeline, activate automated follow-up sequences, and set up the referral tracking and post-placement nurture systems that keep demand consistent between litters.
Participants are then given a 21-day activation period to use the system with their own program data, allowing them to experience how a structured platform can support ongoing marketing visibility and demand optimization.
Outcome
Breeders finish with a fully functioning marketing dashboard inside a CRM.
Are you Ready to Install YOUR System
Beyond the Whelping BoxSM
Registration Opens 4/18/26
Marketing Strategies Series
Beyond the Whelping BoxSM
Registration Opens 5/16/26
Customer Experience Series
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