The Beyond the Whelping BoxSM series is designed to address the operational side of responsible breeding, topics that are rarely discussed but are essential for running a sustainable, well-structured program. Each series focuses on key business and
operational concepts that breeders need to understand in order to manage their programs with clarity and intention.
Instead of abstract theory, the series provides practical frameworks and tools that breeders can apply immediately. Participants leave each session with actionable insights, worksheets, or systems they can implement right away to improve the structure, efficiency, and sustainability of their breeding program.
The goal of the Beyond the Whelping Box™ series is to help breeders:
Understand the operational and business mechanics behind sustainable breeding programs
Replace guesswork with clear frameworks and structured decision-making
Implement systems that support responsible, organized program management
Gain practical tools they can immediately apply within their own breeding programs
Each session focuses on a critical concept that is often overlooked in traditional breeder education but has a direct impact on the long-term success and sustainability of a breeding program.
The Beyond the Whelping BoxSM educational series is structured into three progressive learning formats — Course, Workshop, and Sprint. This scaffolded teaching model is designed to help breeders move from understanding a concept, to applying it, to implementing it within their own program.
Each format builds on the previous one, ensuring participants not only learn important operational concepts but also leave with practical tools and systems they can immediately apply to their breeding program.
Beyond the Whelping BoxSM
Registration Opens 8/31/26
Financial Intelligence Series
Part 1 - The Course
The Financial Intelligence Course introduces breeders to the financial concepts that influence the sustainability of their program. Participants learn how to view their breeding operation through a financial lens, including understanding revenue sources, identifying the true costs associated with a litter, and recognizing the metrics that influence long-term program stability.
By the end of the course, breeders have a clear understanding of the key financial concepts behind their program and are prepared to begin analyzing their own numbers with greater confidence.
Outcome
Breeders understand how financial strategy impacts long-term program sustainability.
Part 2 - The Workshop
The Financial Intelligence Workshop is a hands-on working session where breeders apply the concepts introduced in the course to their own program. Participants work through structured worksheets and guided exercises to organize their revenue streams, categorize expenses, calculate cost-per-puppy, and create a litter profitability model.
By the end of the workshop, breeders leave with a completed financial framework that gives them real insight into the economics of their breeding program.
Outcome
Breeders leave with a KPI framework customized to their breeding program.
Part 3 - The Sprint
The Financial Intelligence Sprint is an implementation experience where breeders take the financial framework they created in the workshop and begin building it inside the Breeder Advantage CRM. Over the course of the sprint, participants organize their data, structure their program within the system, and activate the dashboards that allow them to track their numbers more consistently.
Participants are then given a 21-day activation period to use the system with their own program data, allowing them to experience how a structured platform can support ongoing financial visibility and program optimization.
Outcome
Breeders finish with a fully functioning financial dashboard inside a CRM.
Beyond the Whelping BoxSM
Registration Opens 9/28/26
Marketing Intelligence Series
Part 1 - The Course
The Marketing Intelligence Course introduces breeders to the marketing concepts that drive consistent demand for their program. Participants learn how to evaluate where their buyers are actually coming from, understand the true cost of acquiring each placement, and recognize the metrics that determine whether their marketing is working or simply keeping them busy.
By the end of the course, breeders have a clear understanding of how demand pipelines work and are prepared to begin analyzing their own marketing activity with greater confidence.
Outcome
Breeders understand how marketing strategy impacts long-term program demand and placement consistency.
Part 2 - The Workshop
The Marketing Intelligence Workshop is a hands-on working session where breeders apply the concepts introduced in the course to their own program. Participants work through structured exercises to audit their inquiry sources, map their pipeline from first contact to deposit, build a brand positioning statement, and draft a 90-day marketing roadmap using their own channel data.
By the end of the workshop, breeders leave with a completed demand pipeline framework that gives them real insight into how buyers find and choose their program.
Outcome
Breeders leave with a pipeline map and marketing roadmap customized to their breeding program.
Part 3 - The Sprint
The Marketing Intelligence Sprint is an implementation experience where breeders take the marketing framework they created in the workshop and begin building it inside the Breeder Advantage CRM. Over the course of the sprint, participants configure their inquiry pipeline, activate automated follow-up sequences, and set up the referral tracking and post-placement nurture systems that keep demand consistent between litters.
Participants are then given a 21-day activation period to use the system with their own program data, allowing them to experience how a structured platform can support ongoing marketing visibility and demand optimization.
Outcome
Breeders finish with a fully functioning marketing dashboard inside a CRM.
Beyond the Whelping BoxSM
Registration Opens 10/26/26
Marketing Strategies Series
Part 1 - The Course
The Marketing Strategies Course introduces breeders to the tactical side of building demand for their program. Participants learn how to evaluate which platforms and channels are actually worth their time, understand how to craft messaging that attracts the right buyer rather than every buyer, and recognize the difference between marketing activity and marketing that converts.
By the end of the course, breeders have a clear understanding of how to match their channel strategy to their breed, their market, and their capacity — and are prepared to stop guessing about where to show up and how to communicate once they get there.
Outcome
Breeders understand how marketing strategy impacts long-term program demand and placement consistency.
Part 2 - The Workshop
The Marketing Strategies Workshop is a hands-on working session where breeders apply the concepts introduced in the course to their own program. Participants work through structured exercises to identify their highest-performing channels based on their own inquiry data, write a breed- and market-specific positioning statement, map the content their buyers actually need to move from curious to committed, and build a platform strategy that matches their capacity rather than copying what every other breeder is doing.
By the end of the workshop, breeders leave with a completed channel strategy and a positioning framework they can put to work immediately — not a generic marketing plan, but one built around their specific program and buyer.
Outcome
Breeders leave with a pipeline map and marketing roadmap customized to their breeding program.
Part 3 - The Sprint
The Marketing Strategies Sprint is an implementation experience where breeders take the strategy and messaging they developed in the workshop and begin activating it inside the Breeder Advantage CRM. Over the course of the sprint, participants build out their inquiry capture sequences, configure automated responses that reflect their brand positioning, and set up the content distribution and follow-up systems that keep their program visible and their pipeline moving — without requiring them to be manually present at every step.
Participants are then given a 21-day activation period to use the system with their own program data, allowing them to experience how a structured platform can support consistent demand generation without constant manual effort.
Outcome
Breeders finish with a fully functioning marketing dashboard inside a CRM.
Beyond the Whelping BoxSM
Registration Opens 11/23/26
Customer Experience Series
Part 1 - The Course
The Customer Experience Course introduces breeders to the buyer journey — the full arc from first inquiry through deposit, placement, and post-sale relationship. Participants learn how the experience a buyer has at each stage directly affects deposit conversion, placement satisfaction, and the referrals that follow. Most breeders manage this journey reactively, responding as inquiries come in rather than guiding buyers through a structured process.
By the end of the course, breeders have a clear picture of what the buyer journey looks like in a well-run program — and can identify exactly where their current process creates friction, confusion, or lost opportunities.
Outcome
Breeders understand how marketing strategy impacts long-term program demand and placement consistency.
Part 2 - The Workshop
The Customer Experience Workshop is a hands-on working session where breeders apply the concepts introduced in the course to their own program. Participants work through structured exercises to map their current buyer journey from first contact through alumni status, identify the gaps where buyers disengage or go quiet, build the communication touchpoints that keep buyers informed and confident at every stage, and design the post-placement experience that turns a one-time buyer into a long-term advocate.
By the end of the workshop, breeders leave with a completed buyer journey map and a communication framework that covers the full lifecycle — not just the inquiry stage, but the deposit, the wait, the placement, and what comes after.
Outcome
Breeders leave with a pipeline map and marketing roadmap customized to their breeding program.
Part 3 - The Sprint
The Customer Experience Sprint is an implementation experience where breeders take the buyer journey framework they developed in the workshop and begin building it inside the Breeder Advantage CRM. Over the course of the sprint, participants configure their inquiry response sequences, set up the automated touchpoints that keep buyers informed during the wait period, activate the post-placement follow-up and health check-in workflows, and build the alumni nurture system that keeps past buyers connected to the program and referring new families.
Participants are then given a 21-day activation period to use the system with their own program data, allowing them to experience how a structured platform can deliver a consistently professional buyer experience without requiring the breeder to manually manage every interaction.
Outcome
Breeders finish with a fully functioning marketing dashboard inside a CRM.
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